L-R: Glen Callow and Molly Davies from Prime Accountants Group, who rode in the Le Tour in 24
Staff at a leading Midlands accountancy firm teamed up with Solihull Chamber and saddled up for a charity event which saw them ride the distance of the Tour de France in just 24 hours.
Prime Accountants Group, which has offices in Solihull, Birmingham and Coventry launched ‘Le Tour in 24’ back in 2020 and raised more than £18,000 for its nominated charity, Birmingham Children’s Hospital.
This year, the firm passed the torch to the Solihull Chamber of Commerce which organised the event to raise money for its dedicated charity, Arrive Alive.
Prime Director Glen Callow and Marketing and Business Development Assistant Molly Davies rode for five hours and two hours respectively to raise money for the Birmingham-based charity, which uses donations to purchase new vehicles and equipment supplied to lifesaving volunteers who attend local medical emergencies.
The event took place at Solihull’s Touchwood shopping centre from 3pm on Friday, February 4th to 3pm on Saturday, February 5th.
Managing Director at Prime, Kevin Johns said: “As a firm, we think it’s very important to support the local community and charities and, over the years, we have organised many challenges and events to raise money for different causes.
“When we put together Le Tour in 24 and took on the challenge just before the pandemic hit, we were very pleased with the attention it gained as well as the amount we raised for our nominated charity.
“It’s an honour to now pass this event onto the Solihull Chamber of Commerce and would like to congratulate all of the chamber members who took part; we hope they all had as much fun as we did.
“It is our pleasure to have been sponsors and know the amount raised will be very much appreciated by Arrive Alive. We are so proud of Glen and Molly for taking part at this fantastic event; everyone involved should be incredibly proud of themselves!”.
Head of Solihull Chamber, Samantha Frampton said: “This last year has been difficult for the charity sector, and I am so proud of the Solihull business community coming together in support of Arrive Alive to help raise vital funds needed for it to continue its amazing work.”
Debbie Roscoe from Arrive Alive said: “I would like to pass on my thanks to Kevin and the team from Prime Accountants Group for not only being a major sponsor of the Le Tour in 24, but also for taking part.
“Their support and sponsorship along with the other amazing supporters of the event made a massive boost towards the current total of more than £8,000 raised for Arrive Alive.
“The funds raised from the event will enable an additional voluntary operated 999 vehicle to become operational to assist West Midlands Ambulance Service with saving lives, at a time when an additional eight vehicles are urgently needed.
“Arrive Alive is solely funded by donations and relies on the support of the public to continue to operate within local communities. The support received from Prime Accountants is greatly appreciated.”
Prime Accountants Group is one of the largest independent accountancy firms in the West Midlands and has been involved in several fundraising and charity projects in recent years, including the 3PS challenge – a gruelling combination of pedals, paddles and peaks – which raised an incredible £25,000 for Birmingham Children’s Hospital Charity.
For more information about Prime Accountants Group, visit: www.primeaccountants.co.uk or search for Prime Accountants Group on LinkedIn.
