Expert Opinion

7 ways new technology helps your business succeed

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New technology helps your business succeed in many ways.

From helping provide the best customer service to growing your company, here are some of the most innovative benefits.

Tech Provides a Proactive Approach

Modern technology is mainly computer-based. And computers and systems of the 21st century are dependent on internet technology. The always-connected nature of many of the devices we use every day means we can get things done quicker than ever before. For example, your outsourced IT services can help identify cyber threats before it becomes an issue. Or have a data backup ready to go in minutes, should the worst happen. This proactive approach defines modern technology and the rapid development of the Internet of Things.

New Technology Helps Your Business Engage

A defining characteristic of business over the past ten years links to the world’s growing interaction over social media. Platforms like Twitter, Facebook and LinkedIn give people access to your business like never before. And you to them. User engagement has become a significant part of modern business. Studies show that 90% of customers will purchase products from a company that regularly engages online. So, given that a social media account for business is free (for now) and costs nothing to run, what are you waiting for?

Health and Safety are Improved Significantly

One of the greatest applications for modern technological advances is the improvements they have made to health and safety. During COVID alone, technological advancements made work safer for millions of people via systems like autonomous cleaning, remote collaboration and smart meeting rooms. But, of course, the paradigm extends beyond the office for pandemic safety. For example, state-of-the-art exoskeletons such as the Guardian XO provide back and muscle support for lifting heavy objects by doing the work for you with motors and servos.

You Can Use Data to Expand and Enhance

Data. The “D” word is everywhere at the moment because it is big business. In fact, data is now believed to be more valuable than oil as a commodity. No one suggests you sell data, but you can use data to your advantage when sourced morally and ethically. These include:

  • Acquiring website visitor data using Google Analytics or a similar app.
  • Studying seasonal or periodic trends using Google Trends or a similar app.
  • Offering customer surveys online or via social media to see what they want.
  • Capturing new data for comparison against historical data with apps like Hubspot.
  • Analyzing customer data by region for decisions about shipping products.

Using modern techniques to find and examine data is a huge advantage in today’s competitive world. Alleged social media election fraud aside, data is highly valuable to a modern business. And by knowing how to use it, you can make actionable data-driven decisions moving forward.

You Can Help Clients from Anywhere in the World

There are two types of networking in business; person-to-person networking and server networking. And both are highly advantageous for building a modern company. With server networking, you connect your company to the world via the internet. Of course, the internet isn’t new. But improvements such as high-speed cabling and tunnelling mean you can build trust with partners. For example, you might supply industrial-grade factory machinery for a manufacturing plant. You can connect to their CAN via protocols for troubleshooting issues from your office.

New Technology Helps Your Business Productivity

Production is what your business is all about. Whether it’s providing a service or manufacturing a product. Keeping your technology updated allows you to deliver optimal results time after time in line with customer expectations. For example, suppose you manufacture automated tablet pressing machines. In that case, these must meet growing consumer demand in line with pharmaceutical products. Therefore, control systems such as force modules and required software must be continually updated. Otherwise, you risk falling behind in your sector.

You Get Ahead of the Competition with Investment

There isn’t a business on the planet that can sustain itself with minimal investment. At some point, expensive changes become necessary. Leaving your technological investments to the last minute will make the costs higher. Therefore, it is fiduciary to ensure you improve and replace technologies constantly. Doing this helps you stay ahead of the competition. For example, expanding your successful online eCommerce should include integrating modern tech such as new payment systems. Giving you the edge by offering crypto and digital wallet payments.

Summary

There are many ways that new technology helps your business grow. Connectedness means you can resolve issues efficiently. And tech is making the workplace safer every day.

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