Expert Opinion

4 tips to enhance your recruitment strategy

Talent acquisition is a central aspect of running any business, with companies of all sizes prioritising effective recruitment. Research indicates that 9.8 million employees in the UK are actively job hunting for their next opportunity while in their current role. Therefore, refining your brand’s recruitment strategy is an excellent way to get the best employees for available roles.

If you wish to learn more about enhancing your recruitment strategy, please consider these points.

Partner With A Recruitment Agency

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It might seem odd to partner with a recruitment agency to get talent, particularly if you have an internal recruitment team. However, engaging with these agencies is often the best way to find candidates for diverse roles. Recruitment agencies have excellent market knowledge and vast networks of skilled professionals, often producing top candidates. Recruitment agencies can also help you fill confidential roles in your company. For instance, if you want to fill a senior leadership role without anyone knowing immediately, you can trust them to headhunt and interview potential candidates discreetly.

Simplify The Application Process

An overly complex application process will likely put off several top candidates, so consider streamlining the entire process for the best results. For instance, you can make it easier for qualified candidates to apply for roles by eliminating lengthy sets of questions from the process. Also, you should optimise your web portal for maximum speed and efficiency. By all means, communicate with your candidates regularly to keep them informed and speed up your hiring cycle. Finally, if you are seeking foreign employees, acquiring a Sponsor License is undoubtedly crucial. Luckily, great UK immigration solicitors can help you acquire this license so your international applicants can apply for job openings successfully.

Leverage Social Media Recruitment

Recruitment has evolved over the years due to technology, so it is vital to keep up with the latest hiring trends. Nowadays, social media is perhaps the best place to meet employees. Glassdoor estimates that about 79% of job seekers use social media platforms like Instagram, Facebook, and Twitter when searching for jobs. Therefore, you can advertise your company’s job positions on these sites to people who fit your targeted candidate pool. In addition, LinkedIn remains a go-to option to advertise your job openings and reach out to passive candidates concerning job openings at your enterprise.

Develop Your Employer Brand

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Creating and maintaining a solid employer brand is undoubtedly an effective way to attract, secure, and retain talent in this age. Indeed, 75% of active job seekers will likely apply for a job if the employer manages its brand effectively. Your employer brand should reflect your brand’s values, culture and Employee Value Proposition. It should reveal the incentives available to offer to job seekers while convincing them of your credibility.

Additionally, ensure that your company’s reputation is top-notch since this influences your employer brand significantly. Consequently, monitor sites like Seek, Glassdoor, and Indeed to see what clients and employees (present and former) have to say about you. Finally, celebrate your company’s awards on your website and social media since top candidates are drawn to award-winning companies.

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