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‘Quiet Luxury’ trend is now infusing fragrance

Comment from Jonny Webber, PerfumeDirect.com’s fragrance expert who says the ‘Quiet Luxury’ fragrance trend is skyrocketing in popularity. Quiet luxury has been gaining pace on the fashion scene throughout 2023 with the hashtag #quietluxury now amassing over 42 billion views on TikTok. Essentially the opposite…

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Campaign launched to equip every person with diabetes with ‘survival’ HypoCard

A campaign has been launched urging everyone with diabetes to carry a card featuring potentially life-saving advice. The HypoCard, which can fit inside a wallet or purse, provides vital tips on what to do if the card carrier experiences a hypo (hypoglycaemia) ­­– a life-threatening condition triggered when blood…

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