TRO has appointed Balpreet Mangat as its new Head of Client Services, strengthening the agency’s commitment to building and sustaining client partnerships at a time when experiential is expected to deliver clearer business impact.
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Mustard Media reveals record £166m in ticket revenue demonstrating a surge across experience economy
Mustard Media reveals record £166m in ticket revenue demonstrating a surge across experience economy
Amazon, Dolby and Panasonic to combat expo ‘build and burn’ with AI
A host of leading multinationals have committed to monitor and reduce their carbon footprint at expos using AI, in a project to tackle ‘build and burn’ at CES and other major trade fairs.
ODEON appoints PR Agency The Remarkables for campaigns
The Remarkables was appointed by ODEON to develop and deliver Quiet Christmas – a purpose-led festive campaign, in support of mental health charity Mind, the cinema operator’s long-standing partner for nearly a decade.
January is weeks of quiet coping
January is often framed around one single day. But new research suggests the reality for many people is quieter, longer, and driven more by emotional and social fatigue than sadness.
INVNT sponsors The Drum’s Burns Night 2026 – Celebrating Scottish tradition & social impact
INVNT, the global innovation-led brand storytelling agency, is proud to sponsor The Drum’s annual Burns Night on Thursday, 22 January, at The Drum Labs, London.
AI-powered ‘carbon snap’ app debuts at CES 2026
CES exhibitors can now discover their booths’ carbon footprint in seconds, simply by taking a photo with their smartphone.
Britain is embracing a quiet Christmas
Britain is experiencing a Quiet Christmas, according to new research commissioned by ODEON and conducted by OnePoll among 2,000 UK adults, revealing a shift in how people are approaching the festive season.
INVNT® appoints James Nicholas Kinney as Global Chief AI Officer
INVNT, the innovation-led global brand storytelling agency, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer, a role designed to bring new AI-powered solutions directly to clients while expanding the agency’s AI ecosystem.
Global FMCG first to adopt ‘answer economy’ focused content strategy
An international FMCG giant had a problem you can’t see on a balance sheet.