Expert Opinion

How businesses can save money during COVID-19

Photo Credit: Unsplash

Lockdown restrictions are now being lifted, and businesses across the country are reopening. This is great news for business owners, as there is the chance to bring in an income again.

For those businesses that are feeling the financial cost of the recent pandemic, now is the time to tighten their belts and look for ways to save money. By doing so, they will have the opportunity to make better use of their profits and have that extra cash to put away in the event of another crisis.

If you need to make savings in your business, you can do so in the following ways.

#1: Compare prices on everything

Use price comparison sites to find savings on all of your usual expenses. Be it fuel for your business fleet, business insurance quotes for the ongoing protection of your business, or your everyday utility costs, get online and look for the fairest prices for what you need. After all, why pay more when you could be paying less for your essentials?

#2: Stop spending on non-essentials

There are some items you will need to purchase for your business, but there will also be those non-essentials too. It could be the gym memberships you purchase for your employees, or those Friday office lunches that you pay for as a treat for their hard work. There could be industry journals you subscribe to but rarely read, or you might stock up on those office supplies that could be considered redundant if you’re running a paperless office. Create a list of the things you regularly buy and then cross off anything that you don’t really need.

#3: Continue working remotely

Not only is remote working one way to ensure a healthier and happier workforce, but you can save money too. You won’t need to pay for such things as travel expenses and office utilities, so if your business has remained open throughout the pandemic because of remote working, continue to work in this way. If you’re office-based, this could also be the perfect time to stop paying rent on your office space, as it might be that home working is the best way forward from now on. You could still meet your employees virtually, or arrange for meetups in public places for any group discussions.

#4: Find ways to market your business cheaply

Now isn’t the time to cut down on your marketing efforts, as you do need to let your customers know you are open for business again. However, you don’t want to overspend, especially if money is tight. So, look for ways in which you can market your business cheaply or for free. You can do this using certain digital marketing techniques, such as through email and social media. There are some other low-cost marketing ideas here, so take a look and choose whatever is relevant to your business. The more you save in this area, the better, as you can spend more money on a bigger marketing campaign later when your finances are improved.

We hope these tips were useful, but continue your research online and around our site to discover other money-saving ideas.

We wish you the best of success going forward.

Spread the good news!