A localised communication strategy is the not-so-secret but significant ingredient for successful business expansion. Cologne/Germany, August 2023. Germany is the second largest export market for UK companies and an attractive access point to the EU market. British companies planning to expand their business operations have to deal with many legal and regulatory requirements before market entry. Having got on top of all the import/export bureaucracy, many companies neglect – or underestimate the importance of – a localised communication strategy that meets the specific requirements of the market and those of so called the German Mittelstand (small and medium enterprises, SME). … Continue reading Getting a foothold in the german market